COLUMBIA SPORTSWEAR IS OFFICIAL OUTFITTER FOR ROAD LESS TRAVELED PRODUCTION
Columbia Sportswear company has announced it’s support as the Official Outfitter for SD MEDIA’s original production, Road Less Traveled. Columbia will be providing a bevy of its products including jackets, shirts, t-shirts, gloves, boots, backpacks, tents, sleeping bags, and much more to support the production.
“We are not only proud to be innovators in content production, but also creating a niche for brand integration into our relevant programming. Road Less Traveled is a show that explores the far fringes of the globe, and having such a legendary company be our outfitter for the production is really something to be excited about” mentioned Sashi De, Executive Producer and CEO of SD | MEDIA. “Our journeys take us to the most exotic spots around the globe; jungles in the Thai-Burmese border, the rugged Patagonian valley, the endless Sahara, and the list goes on. It’s tremendous to have Columbia’s support and really a no-brainer for us to integrate this legendary brand into the Road less Traveled series. We get to utilize their incredible range of products, including their electric heated jackets, gloves and boots – and our sponsor gets unparalleled viewership worldwide across millions of television screens – It’s a win-win scenario for both parties involved”
ABOUT ROAD LESS TRAVELED
Road Less Traveled catalogs host Jonathan Legg’s unscripted journey across the world. Jonathan spans the globe in search of exotic and unique experiences; moments not found in the mainstream and rutted path of millions, but on the Road Less Traveled.
-Road less Traveled airs on Discovery Channel, National Geographic, History TV18, Travel+Escape and many broadcasters worldwide.
-Media for Road Less Traveled: http://www.youtube.com/watch?v=pPm81tWD5jc
-Official Facebook for Road Less Traveled: https://www.facebook.com/roadlesstraveledwjonathanlegg
-Official Twitter for Road less Traveled: http://www.twitter.com/sdmedianet
ABOUT COLUMBIA SPORTSWEAR (http://www.columbia.com)
Columbia Sportswear Company is a leading innovator in the global outdoor apparel, footwear, accessories and equipment markets. Founded in 1938, Columbia Sportswear apparel, footwear accessories and equipment have earned a reputation for innovation, quality and performance, serving the needs of outdoor enthusiasts in more than 100 countries.
SD MEDIA is a California based media production entity. We produce original content for the global television and distribution markets. Our focus is on producing media in the non-fictional, lifestyle category. Over the last few years, our programming has been licensed by National Geographic, Discovery Channel, A&E and many other prestigious broadcasters.